Greenough, a leading independent public relations firm headquartered in Boston, added Aprimo, a global leader in integrated, on-demand marketing software solutions, to its client roster. As Aprimo’s agency of record, Greenough integrates closely with the company’s business and marketing strategies, executing influencer relations, social media and marketing activities that help Aprimo capture, nurture and close leads from B2B and B2C marketers. “Aprimo has a tremendous opportunity as more Fortune 1000 brands and mid-market companies follow Gartner’s recommendations to make Integrated Marketing Management (IMM) central to their thriving businesses,” said Lisa Arthur, CMO of Aprimo. “Our goal is to be at the center of the dialogue taking place as IMM matures, and Greenough’s approach to engagement, not to mention their deep connections with marketing industry influencers, will be instrumental in helping us tell our story and achieve our aggressive goals for growth.”
Gartner, Inc. recently placed Aprimo in the Visionaries quadrant of its Enterprise Marketing Management Magic Quadrant report. Aprimo’s integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results (ROI). Aprimo Marketing Studio™ for B2C, for consumer marketers, and Aprimo Marketing Studio™ for B2B, for business-to-business marketers, provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management and provide workflow and digital asset management.
“The next few years will be exciting for Aprimo as marketers turn to technology to manage the complexities of digital marketing, mobile marketing and a constantly changing communications landscape,” said Phil Greenough, president of Greenough. “Aprimo understands the new marketing imperatives, evidenced by their highly creative Imperatives Campaign, and we look forward to helping them engage marketers and their brands around this compelling, but still evolving business story.”