Andrea LePain, a veteran journalist who joined Greenough nearly two years ago, oversees the agency’s highly successful media team. Since Greenough’s reorganization, which established distinct media, content, account services and social media/marketing teams, Andrea has introduced a new methodology and approach to media and influencer relations. She and her team of former journalists are skilled at brand storytelling in digital, print and broadcast and have deep connections to thousands of media outlets worldwide. In her new role as vice president, Andrea will continue to serve clients and engage with media. To her, media relations is a passion. As a member of Greenough’s management team, Andrea is directly responsible for expanding the successful media team and working closely with her colleagues across the agency to advance best practices as the media landscape continues to evolve.
“Andrea has been instrumental in creating a highly successful media team that consistently outperforms expectations,” said Phil Greenough, president of Greenough. “Her approach to storytelling reflects an obvious journalist’s sensibility, and that enables her – and our entire team – to build much stronger relationships with our media contacts worldwide.”
Before joining Greenough, Andrea was managing editor for NECN, one of the nation’s largest regional news channels. In addition to playing a lead role in NECN’s editorial process, she also oversaw the station’s investigative unit. Andrea’s accomplishments include a 2009 Edward R. Murrow award for investigative reporting and a New England Emmy nomination for a story that exposed an alleged mortgage fraud ring in Boston.
“Journalism and media relations are two sides of the same coin, and storytelling is the currency,” said LePain. “I joined Greenough because I was intrigued by its brand storytelling approach. I look forward to playing a much larger role in shaping how media relations reinforces that groundbreaking storytelling approach.”