Greenough Selected as Agency of Record by Dayton Home

BOSTON, October 29, 2013 – Greenough, experts in messaging, media and marketing, today announced that it is now agency of record for Dayton Home, a shopping destination for stylish home furnishings, gifts and services. The program will focus on building awareness and affinity among local consumers and designers through storytelling in both traditional and social media."Our goal is to be known as the premier destination shopping experience in greater Boston," said Lynn Dayton, a retail visionary and the founder and owner of Dayton Home, located in Wellesley, Mass. “Our clients make investments in their homes, and our goal is to listen to them, execute beyond their expectations and provide the best service possible. Greenough was the obvious choice as a marketing partner - we know they will help us achieve that goal through their expertise in brand storytelling.”

Dayton Home was established in 2012, and offers a 6,000 square foot showroom that doubles as an exceptional shopping experience for the discerning consumer and a valuable resource for design professionals. Voted as the 2013 Best Furniture in the Metro West area by Boston Magazine, the store offers unique furniture, lighting, area rugs, antiques, art accessories, gifts and design services.

“In just one year, Dayton Home has built a reputation of luxury, style and innovation that is truly unique to greater Boston and Massachusetts as a whole,” said Jamie Parker, President of Greenough. “We are thrilled to partner with Lynn and her fantastic team, and be the agency of choice to help Dayton Home continue to grow and cement themselves as the premier home furnishings and gifts store in greater Boston.”

About Greenough Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit or read our blog at

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