BOSTON, July 16, 2013 – Greenough, experts in messaging, media and marketing, today announced that it is now agency of record for Fazenda Coffee Roasters, a Boston-based coffee company that offers only the highest quality beans available. The program will focus on building awareness and affinity among local consumers through storytelling in both traditional and social media.
“Fazenda’s goal is to leave its mark on New England as a coffee roaster that offers the highest quality product and service in the industry,” said Phil Schein, founder, Fazenda Coffee Roasters. “Greenough is the company that will help us do that by developing awareness among consumers, potential clients and media through its integrated communication program.”
Fazenda Coffee Roasters was founded in 1998 and since then has been transforming the coffee community through its high-quality beans, delicious coffee, and attention to business relationships and customer service. The company exudes local flavor with its roasting facility in Dedham and café in Jamaica Plain. Prominent restaurants serving Fazenda coffee include Davio’s, Steel & Rye and Flour Bakery.
“Fazenda has the potential and the opportunity to be the premier coffee roaster in Boston,” said Jamie Parker, president of Greenough. “Their accessibility and affordability paired with their focus on excellent customer and client relations made partnering with them an easy decision. We’re thrilled to be the agency of choice to help Fazenda achieve its goals.”
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.