Greenough, a leading independent public relations firm in Boston, announced today that the Arbella Insurance Group, a leading regional property and casualty insurance company, has selected the firm as its new agency of record. Greenough is developing and supporting the company’s media relations campaigns. The first campaign focuses on increasing the visibility of the Arbella Insurance Group Charitable Foundation’s Distractology 101™ program, which educates new drivers on the dangers of distraction at the wheel. The centerpiece of the effort is a mobile classroom created to change driving behaviors through real-life driving scenarios demonstrated in the company’s state-of-the-art driving simulators.
“We’ve made a significant investment in our Distractology 101 program because we feel so strongly that something needs to be done to stop the epidemic of distracted driving,” said John Donohue, president, CEO and chairman of Arbella. “Greenough understands how important this cause is to us, and they’re passionate about telling our story. Within days of launching Distractology 101, we were on national news broadcasts, letting the entire country know how committed we are to this cause. We couldn’t have done it without Greenough, and we’re proud to have them on board.”
In just the first few months of working with Arbella, Greenough has secured extensive national media coverage for Distractology 101, including a live, five-minute segment (Click to watch the video) on Rockefeller Plaza for NBC’s “Today” as well as a feature segment on Fox News Channel. Other notable coverage included a day-of-launch feature story in The Boston Globe and broadcast segments on network affiliate TV and radio stations throughout Massachusetts and Rhode Island.
“We are very excited to be working with Arbella and its Foundation to develop stories that capture the interests of the company’s many constituencies,” said Phil Greenough, founder and president of Greenough. “We admire Arbella’s dedication to leading a safety movement to change behaviors behind the wheel. With its Distractology 101 campaign, the company is clearly committed to saving lives and making a difference for teenagers and their families throughout New England. It’s an honor for us to be a part of this important effort.”
About the Arbella Insurance Group and the Arbella Insurance Group Charitable Foundation
Established in 1988 and headquartered in Quincy, Mass., the Arbella Insurance Group (www.arbella.com) is a company with more than $600 million in revenue and approximately $1 billion in assets. Arbella Insurance Group founded the Arbella Insurance Group Charitable Foundation in 2004. The mission of the foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.