Greenough Unveils New Agency Model and Leadership

BOSTON (January 26, 2012) – Greenough, a leading national public relations, social media and marketing firm, today announced a new organizational model and strategic hires to support it. “The marketing landscape has changed dramatically, so we changed our approach to how we help clients take advantage of a whole new range of opportunities,” said Phil Greenough, president of Greenough. “Despite these market disruptions, we’ve orchestrated an orderly transition to a new model that not only ensures client continuity but enables us to tell richer brand stories across multiple channels, from traditional media to social marketing and social CRM.”

New Model Greenough’s new functional model emphasizes depth of experience and knowledge in specialized areas. Teams are broadly organized under two umbrellas: Account Services and Creative Services. Account Services owns the client strategy, day-to-day account activity and client satisfaction, including metrics. Creative Services comprises a dedicated media relations team, a specialized content team and a team of social marketing/social CRM experts.

New Roles Stacey Mann has been promoted to executive vice president in charge of Account Services. Stacey just started her eleventh year at Greenough.

Scott Bauman, now in his seventh year at Greenough, has also been promoted to executive vice president. He oversees Creative Services and serves as the architect of Greenough’s social marketing and social CRM methodology and strategies.

New Hires Barbara Call, a former PC Week editor and contributor to publications ranging from Cook’s Illustrated to The Boston Globe Magazine, recently joined Greenough as director of content. She runs a Content Group that is responsible for content strategy and development of content ranging from white papers and brochures to press releases, tweets, blogs and website copy.

Andrea LePain, former managing editor with New England Cable News (NECN), recently joined Greenough as director of media relations. Her team, which includes other former journalists, is responsible for spearheading clients’ media strategies and developing deeper relationships with local, industry, business and broadcast media.

Greenough’s new model is described in more detail on its recently re-launched website,, and in this video release.