Greenough, a leading independent public relations firm in Boston, today welcomed Jennifer Hrycyszyn as a new vice president. Jennifer was formerly a vice president in the Dallas office of the international public relations firm GolinHarris where she managed the company’s flagship client, semiconductor manufacturer Texas Instruments. With a strong background in strategic communications, Jennifer created and executed a ground-breaking media and analyst relations strategy with a corresponding viral video campaign to differentiate and capitalize on Texas Instruments’ strength in the IP communications market. Her leadership and expertise resulted in customers, media and market analysts defining the client’s products and software as the de facto choice in the voice technology industry.
“The depth of Jennifer’s experience in a broad range of technology markets from wireless to mobile apps to enterprise software is a huge asset to our national technology practice,” said Phil Greenough, president of Greenough. “We are thrilled to add Jennifer to our team and know her dedication to both client service and team development will be invaluable.”
After GolinHarris, Jennifer took on the role of marketing and communications vice president for TeenLife Media (www.teenlife.com), a new media company that connects teens with student programs. Utilizing her social media skills, Jennifer managed, developed and implemented all strategic marketing and communications programs for the company, generating an increase in Web traffic by 60 percent in two months.
Jennifer began her communications career at a public relations agency in Silicon Valley, where she worked alongside semiconductor equipment manufacturers. Jennifer was also the marketing lead at SoftCoin, a brand relationship management company in San Francisco, where she developed a world-wide corporate communication program to help to position the company as the interactive promotions market leader.
Before entering the public relations field, Jennifer was a lobbyist in Washington, D.C. for the American Heart Association. Jennifer received her BA from Hartwick College in New York and her MBA from George Washington University.