BOSTON, February 15, 2012 – Greenough, a national public relations, social media and marketing agency, today announced that it has been selected agency of record by GT Advanced Technologies. Greenough’s growing roster of clean energy clients span such industries and specialties as solar, wind, biogas, LED, clean coal and energy efficiency. Based in Merrimack, NH, GT Advanced Technologies is global provider of technology, systems and materials for the solar and LED markets. Products include multicrystalline and monocrystalline ingot growth furnaces and polysilicon production equipment and services for the solar PV industry as well as sapphire growth furnaces and materials for the LED industry.
“We were impressed by Greenough’s extensive experience and depth of knowledge in the solar and clean energy space,” said Ryan Blair, vice president of corporate communications. “Greenough’s innovative approach and knowledge of clean energy will help us strengthen our global brand by communicating how we are transforming the solar and LED markets.”
“The solar and LED industries are rapidly transforming, and stakeholders, including media, policy makers and potential customers, will turn to market catalysts like GT Advanced Technologies for compelling brand stories,” said Phil Greenough, president of Greenough. “We’re focused on packaging these unique stories and building a dialogue that is both compelling and sustainable across multiple channels and geographies.”
Greenough will work with GT on an integrated marketing program that includes traditional and social media/marketing aligned around Greenough’s unique storytelling approach.