Emily Hines knows she wants a career in PR, marketing or communications—and her path to that realization has had many turns. This summer, she took a turn at Greenough. Emily’s summer at Greenough was a crash course in brand storytelling. Working side-by-side with members of Greenough’s media, social media, content and account services teams, Emily did it all: social media research and posting, media coverage tracking, researching editorial calendar opportunities, and helping brainstorm media pitches and marketing campaign concepts.
“I was offered an internship at New Balance and an internship at Greenough, and I chose Greenough because I think working on the agency side (versus the client side) gives you a broader perspective,” she said.
Emily’s internship this summer at Greenough built on the skills she honed during last summer’s internship at True North Brand Group in Hingham, Mass. “Before True North I had no idea what public relations was all about—but my internship gave me a great deal of exposure,” she said. “I learned how to pick up the phone and call—including calling an editor at Cosmopolitan magazine. Being thrown into it was the best way to learn.”
Greenough has a competitive, year-round intern program where students gain direct exposure to all facets of strategic marketing and communications. Interns refine writing and speaking skills and learn techniques for researching storylines, developing content strategies, and engaging industry influencers.
Jessica Boardman directs Greenough’s intern program—and she is living proof of the program’s success. She too interned at Greenough while attending Syracuse, so she is an ideal mentor for students rotating through Greenough’s program.
“Our senior team members are so accessible that interns gain a level of exposure to the communications industry that few agencies can offer,” said Jess. “Emily’s summer intern class was strong, and she stood out because of her prior experience and her eagerness to learn the industry.”
Emily returned to college this fall, and she is on track to graduate in May 2013. What happens next is still up in the air, but Emily is keeping options open. In fact, she’s not ruling out traveling before starting her career. Whatever Emily’s decides, her experience this past summer at Greenough certainly will have been a right turn.