Investing in Video Storytelling

By Christine Williamson Boston Private Bank and Trust, a leading private bank and wealth management firm, is using visual storytelling to reach prospective clients and referral sources, as well as to deepen its relationship with current clients.

For Boston Private Bank and Trust, video messages from the company’s top portfolio managers help communicate the personality of the firm and form connections with clients and prospects in ways print or web collateral cannot.  The goal of adding video to the firm’s website is to make it more engaging and increase the average time spent on the site.

By integrating visual storytelling with more traditional brand storytelling, Greenough helps clients such Boston Private Bank and Trust more rapidly move from awareness to affinity and action.  In the video below, Chief Investment Officer Tom Anderson and his team outline the major investment themes of the year, giving viewers a clear understanding of the company’s approach to investment management.

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