Former VP marketing and communications at WGBH, SVP at Arnold, and president of Weber Shandwick to lead organization and launch non-profit practice area Boston, MA, May 29, 2013 -– Greenough today announced that Jamie Parker has joined the agency as president. As the company’s senior leader, Parker will assume overall responsibility for operations and develop a new practice area dedicated to serving mission-based, non-profit organizations. In addition, Jamie will bolster the firm’s capabilities across the marketing spectrum to better support clients looking for fully integrated programs.
Parker joins Greenough from WGBH, where as vice president of marketing and communications, she led the division that encompasses WGBH's corporate communications, local and national promotion and marketing, branding and visual communications, advertising and on-air promotion, and audience research for such iconic series as Masterpiece, NOVA, Frontline, Antiques Roadshow and American Experience. Prior to WGBH, Jamie was senior vice president of brand communications at Arnold Worldwide, where she developed new communications platforms based on the agency's creative campaigns. Prior to Arnold, Jamie was with Weber Shandwick for 10 years, including five as president of Weber Shandwick Cambridge and the firm's technology practice.
“After meeting the challenges of big companies, big agencies and WGBH, Jamie is set to play the leading role in developing creative services that will appeal to businesses and non-profits alike,” said Phil Greenough, founder and CEO. “Jamie knows how to create compelling storylines that capture an audience’s attention and build affinity for brands, and that’s something needed by every organization from healthcare to higher education to business and consumer services. With her rare combination of creativity and leadership, there’s no doubt Jamie will write a new chapter in our agency’s story.”
“I’m excited to be leading such a great team, serving our current clients, and opening up new doors for the agency,” said Parker. “I’m eager to apply the agency’s brand storytelling approach to non-profit organizations whose mission drives their communication and development strategies and develop a richer portfolio of offerings for current clients.”
In line with the new practice area, the agency announced the addition of the Huntington Theatre as a new client. Parker will also continue to lead marketing efforts with her WGBH colleagues for the Boston Globe/WGBH Summer Arts Weekend (presented by Citizen's Bank). Parker has served a number of organizations as a consultant, board or committee member, including the Isabella Stewart Gardner Museum, the Museum of Science, the Celebrity Series of Boston, the University of Massachusetts Boston, Hamilton College, the Cam Neely Foundation for Cancer Care, Mount Auburn Hospital, the Ad Club's Women's Leadership Committee, Ploughshares and Artists for Humanity.
Read An Interview with Jamie Parker here.
About Greenough Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.
Contact Andrea LePain Greenough alepain AT greenough.biz 617-275-6516