BOSTON, July 23, 2013 – Greenough, experts in messaging, media and marketing, today announced that it is the agency of record for Laserfiche, a Long Beach, Calif.-based provider of enterprise content management (ECM) solutions. The communication program leverages Laserfiche customer stories, product news and industry trends to share the company’s story across traditional and social media channels.
“The Greenough team has demonstrated an ability to weave stories through traditional and social media channels with a disciplined approach that ensures consistent results,” said Chris Wacker, executive vice president at Laserfiche. “We’re pleased to work with the Greenough team to generate increased visibility for Laserfiche and its 34,000 customers around the world.”
Laserfiche serves a wide range of industries, from government to financial services to higher education. Its ECM solutions are deployed worldwide, including in the Long Beach Police Department, which uses Laserfiche software to give patrol officers immediate access to gang injunction documents from their patrol cars. Laserfiche has directly impacted the department’s ability to reduce gang crime.
“For far too long, Laserfiche has been a kind of “Best Kept Secret” despite its many loyal customers from the Long Beach Police Department to the University of Oklahoma,” said Phil Greenough, CEO of Greenough. “We’re excited to have the opportunity to point the spotlight at Laserfiche’s many successes and build awareness for its solutions worldwide.”
Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations, social media and marketing programs. Since 1999, Greenough has helped companies develop and implement marketing and communication programs that drive awareness, generate conversations and deliver qualified leads. For more information, visit http://www.greenough.biz or read our blog at http://www.greenough.biz/blog.