Greenough, a leading independent PR, social media and marketing firm in Boston, today announced that Velocity Technology Solutions, a leading cloud ERP provider, has named it as agency of record. Greenough will collaborate with Velocity’s marketing team to reinforce and expand the company’s position as a market leader in hosted enterprise resource planning (ERP) software and related applications. The broad-based program includes traditional media, social media and social CRM, all aligned around Greenough’s unique storytelling approach.
“This is my third time working with Greenough, and I’m a fan of their storytelling approach and solid social media/marketing methodology,” said Doug Mow, Velocity’s senior vice president of marketing. “Velocity is in an exciting space at an exhilarating time with all the elements necessary to build a great brand. Greenough is helping us package and deliver it for maximum impact, from the Wall Street Journal to Facebook, Twitter and beyond.”
Based in New York City, Velocity Technology is the market leader in private cloud ERP software and solutions. Velocity’s expertise managing ERP and complementary software applications, combined with its proprietary technology that enhances security, availability and control, make it a trusted partner for quickly and securely moving ERP investments into the cloud.
“The way Greenough organizes around clients – with seasoned Account Services and Creative Services teams – was another important factor in our decision,” added Mow. “They have media people who do nothing but engage press, a content team dedicated to content strategy and writing and social strategists that just ‘get it,’ all supported by hands-on account management. That’s a recipe for success.”
“Velocity has all of the elements of a great business story with its strong leadership, customer base and technology,” said Phil Greenough, president of Greenough. “Our integrated approach to business storytelling will help this rising star stand out in not only traditional media, but also the social media landscape.”