Greenough, a leading independent public relations firm in Boston, today announced that Virtual Computer has named Greenough as its agency of record. Greenough will work with Virtual Computer’s in-house marketing team to reinforce the company’s position as a market leader in desktop virtualization. The full public relations program will include communication strategy, traditional media, analyst relations and an overarching social media program.
“We were impressed by Greenough’s extensive experience and depth of knowledge in the virtualization space,” said Sham Sao, Virtual Computer’s chief marketing officer. “It was clear through our selection process that Greenough’s innovative approach and knowledge of the market would help us communicate how Virtual Computer is turning VDI on its head with our innovative client-hosted virtualization solution.”
Based in Westford, Mass., Virtual Computer is the market leader in intelligent desktop virtualization. Combining client-hosted virtual desktop infrastructure with centralized management, the company’s flagship product NxTop® lets IT professionals manage thousands of desktops and laptops as easily as one. And, by offering new levels of flexibility and productivity to end-users, Virtual Computer’s solutions deliver ultra-fast native PC performance with complete mobility and better manageability than traditional server-side VDI at a fraction of the cost.
“We are excited to work with a company on the cutting edge of its industry,” said Phil Greenough, founder and president of Greenough. “Desktop virtualization is now one of the hottest trends in IT and by offering an innovative approach to the technology, Virtual Computer has the potential to transform the marketplace. We see Virtual Computer as a rising star in the industry and are proud to share its story with the media and customers worldwide.”
About Virtual Computer Virtual Computer is the market leader in intelligent desktop virtualization, combining client-hosted VDI with centralized management. The company’s flagship product Virtual Computer NxTop® makes managing thousands of desktops and laptops as easy as managing one, while offering new levels of flexibility and productivity to end-users. NxTop delivers ultra-fast native PC performance, complete mobility, and better manageability than VDI for a fraction of the cost. More information is available at www.virtualcomputer.com. Follow us on Twitter: www.twitter.com/virtualcomputer.