Greenough Brand Storytellers Builds Senior Leadership Team
Amy McHugh and Brad Puffer enhance agency strengths in media relations, client service and marketing
Greenough Brand Storytellers, experts in messaging, media and marketing, has promoted Amy McHugh and Brad Puffer to senior vice president to help fuel the agency’s growth and capabilities, while maintaining the company’s commitment to the best client service in the industry.
McHugh and Puffer join 13-year veteran Scott Bauman as key account leaders for the agency, driving strategy and developing compelling brand stories that resonate across multiple media channels.
“While Greenough has really owned the category of Brand Storytelling for years, it’s our unrivaled account leadership who weave various media programs together so that the integrated approach builds awareness, preference and action,” said Greenough president Jamie Parker. “Amy and Brad are both media savvy, client-focused and terrific people managers who will expand our services in the marketplace.”
A former anchor and reporter with more than a decade of experience in TV markets across New England, Amy joined the agency in 2009. Using the skills she developed in the newsroom to direct the cultivation and management of numerous health care clients, Amy has helped Greenough expand its footprint within the industry. She provides long- and short-term counsel for a range of clients, advising them on media strategy, thought leadership campaigns, crisis communications, video storytelling and more. Amy holds a degree in journalism from Boston University.
Brad’s commitment to storytelling stems from his background in journalism and politics. Now in his second year at Greenough, Brad has led strategy and program execution for professional services, nonprofit and health care clients. Brad began his career as a reporter, anchor and documentary producer for WGBH, WJXT in Jacksonville, Florida, and finally NECN. He spent four years as Director of Communications for the Massachusetts Office of the Attorney General, where he acted as spokesman and counseled senior leaders on communication strategy. A Tufts undergrad, Brad has a master’s degree in journalism from Columbia University.
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