Great stories deliver the best results when they are choreographed effectively across multiple channels. Our campaigns are informed by our strategy and planning process, which provides the customer messaging, segmentation and channel strategy that will best solve your business problem. Our integrated marketing programs are designed with your specific business objectives in mind and we measure each program’s success in achieving those goals. We analyze the results and use those insights to inform future program planning.

Our integrated marketing solutions include:

  • Segmentation analysis
  • Persona creation
  • Media planning (paid/owned/earned) and execution (traditional, digital)
  • Native content programs
  • Social promotion
  • Email programs
  • Websites, microsites and landing pages
  • Events
  • Program analytics
  • CRM

Developing the Right Content for the Right Formats

Digital disruption is not an event  it's an ongoing process. The way we consume information is constantly changing, and the notion of a status quo no longer applies. In addition to staying abreast of changing media consumption trends, you also need to understand new and emerging media and marketing formats, including when and how to use them as part of an integrated marketing strategy to achieve optimal results.

In our planning and strategy discussions we may recommend emerging formats you might not have considered previously, as well as more established ones. Our experienced content strategists, writers and designers will use brand storytelling to craft compelling content for any format that will capture your audience's interest, engage them, and inspire them to take the desired action. 

Here are just some of the types of content we can develop to help you tell your story: 

  • Blogs
  • White papers
  • Contributed articles
  • Native content / sponsored articles
  • E-books
  • Infographics
  • Websites
  • Long- and short-form video

Tell us whom you're trying to reach and what behavior you're trying to drive, and we'll work with you to craft and execute a content marketing strategy that delivers measurable results.

I have been impressed with our Greenough team from day one. They dove right in and understood our business from the get-go, which is quite the challenge given the complexity of our offerings.
— Eve Cline, Tribridge