How Our Clients Are Helping

Greenough Favicon
Greenough Brand Storytellers
May 18, 2020

Every organization is navigating the choppy waters of the COVID-19 pandemic, and our clients are working hard to help answer seemingly endless questions and offer needed services and advice. Here are three stories that highlight how clients are responding:

East Boston Neighborhood Health Center is at the center of the COVID-19 crisis, serving vulnerable patients living in or nearby the hard-hit city of Chelsea, Mass. CEO Manny Lopes is serving an important role as an advocate for this community, sharing his thoughts on racial and socio-economic inequities during recent interviews on MSNBC, the Boston Globe and Boston Herald.

SmartPharm Therapeutics has an unique approach to COVID-19 treatment, using monoclonal antibodies to neutralize the virus and protect people from infection. Unlike traditional approaches, it does not rely on the body’s immune system to mount a defense. Because of COVID-19, SmartPharm is now in the spotlight faster than intended, and together with Greenough it has opportunistically put a stake in the ground, reaching potential partners and investors through stories in BioWorld, Regulatory Focus, Forbes, EndPoints and the Milken Institute.

The pandemic struck as allergy season was getting underway, and many overlapping symptoms created panic among allergy sufferers who feared sneezes and coughs could be a COVID-19 infection. To address this confusion, which tax a suddenly overwhelmed health system, Thermo Fisher Scientific made its U.S. medical director for immunodiagnostics, Dr. Lakiea Wright, available for media. As a respected physician, who also practices at Brigham and Women’s Hospital in Boston, her guidance across national media, including CNN and Men’s Health as well as local broadcast news on WCVB, has reassured many seasonal allergy sufferers in recent weeks.

We’re proud to support these great clients as they make a difference in the COVID-19 response.

Prev post
Next Post
Greenough

What our clients say

Heidi Bullman

Public Relations Manager, Sodexo

Greenough is absolutely an extension of our PR team and they’ve had no challenges in navigating the complexities of a highly matrixed organization like Sodexo. They’ve been instrumental in telling our story in the New England market and beyond and as a result, our partnership continues to evolve and expand.

Janine Buonomo

Digital Communications and PR lead for Weavr Health

The Greenough team has been instrumental in helping us with our Marketing and PR projects. They truly care about our business and we see them as part of our team. Their expertise and background has helped us flesh out many ideas to avoid missteps before they happen. Not only are they intelligent and nimble, but they are a pleasure to work with.

John Donohue

CEO, Arbella Insurance

Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.

Andre Rebelo

Global Marketing Communications & Public Relations, Wolters Kluwer

Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.

Aislyn Arone

Director of Marketing, Anika

The Greenough team are true and trusted partners of our organization and consistently go above and beyond. We are grateful to have the team at Greenough as one of our valued partners and look forward to working with them for years to come.

Laurie Kelly

Chief Communications Officer at GlobalFoundries

It is hard to believe that we have been working together for less than a year. Our Greenough team joined us at the most exciting time for our company and they have been invaluable. Greenough has built a strong relationship with our CEO and others throughout our organization. They are my trusted advisors, and I am looking forward to all that we will accomplish together.

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Public Relations

Brand Strategy

Integrated Marketing

Content Development

Let's start a project together.