Key lessons we learned from nonprofit partners in 2020
It iKey lessons we learned from nonprofit partners in 2020s no secret that 2020 had a profound impact on every aspect of life. Businesses were impacted in numerous ways from transitioning to a remote workforce overnight to facing supply chain issues. Nonprofit organizations faced many challenges, and yet they emerged from 2020 resilient.
Here are a few key takeaways we learned through our work with nonprofit organizations in 2020:
- The need was great
When the Covid-19 pandemic hit Massachusetts in February, many nonprofits faced unprecedented challenges. Human services organizations who hosted daily programs as part of their earned revenue were forced to bring them online via zoom. Homeless shelters and group homes were forced to depopulate and find alternative living accommodations. Food pantries saw an immediate increased need. Health care organizations needed funding for PPE and hazard pay. Public media saw its underwriting pipeline dry up overnight as small businesses slashed their marketing budgets. Immigrants rights organizations had to support a community with no other safety net. Museums were forced to close. School programs were brought online.
- Donors stepped up
Yet despite these challenges and the tireless work of nonprofit staff and volunteers, donors saw that need and stepped up. One nonprofit board came together to provide a significant bridge fund to carry the organization through the pandemic. Another organization created a unique fundraising campaign, raising $1.2 million, a number that exceeded its goal by 50%. Across organizations, when the ask was made, donors matched or exceeded goals.
- Virtual fundraisers were a success
Although a livestreamed gala or a virtual 5K pales in comparison to an in-person event, we found that nonprofits were successfully substituting their community events with virtual ones. As mentioned above, donors attended the events, paying full ticket price in some cases, bid on the silent auction items and exuded generosity with the fund-a-need appeals. Each organization had a different approach to their virtual fundraisers, but those whose events were authentic and true to the mission of the organization were the most memorable.
- There are needs beyond Covid-19
The urgent and increased needs brought about by the Covid-19 pandemic do not eliminate the needs the organizations were facing prior to the pandemic. Those needs remain ongoing and it’s important to remember that these organizations serve our communities in crucial ways, caring for our most vulnerable, screening for health conditions, supplying important information to the public, providing cultural and educational resources, among others. As we look ahead, we hope everyone remains committed to supporting nonprofit organizations with a renewed spirit beyond the pandemic.
What our clients say
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
Anika
Aislyn Arone, Director of Marketing
Christine, Ben, Angela and the remainder of the Greenough team are amazing and continuously exceed expectations. They are a true and trusted partners of our organization and consistently go above and beyond. We are grateful to have the team at Greenough as one of our valued partners and look forward to working with them for years to come.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
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