Inovalon federates healthcare info into data lakes for analytics
Healthcare analytics firm Inovalon escapes a siloed approach by building hybrid cloud data lakes for petabytes of data with EMC Federation technology. Read more

Day Pitney adds healthcare attorney in Hartford
Veteran healthcare attorney Susan R. Huntington has joined Day Pitney as counsel in the Hartford office. Read more

ConnectWise Provides Details on Momentum, Growth
ConnectWise has announced a new milestone — more than 100,000 users are leveraging the professional services automation (PSA) platform, the company said. More on that and other details from the Read more...

ASA: How to Write a Financial Aid Appeal Letter
Getting denied financial aid can be a terrifying experience. College is an expensive endeavor, and any changes to a financial aid award can mean major changes to your ability to Read more...

Lovin’ Spoonfuls: Waste Warriors: Food Facts
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Got a Great Story? Spread the News: Syndicate It.
In brand storytelling, content only matters if you can get it in front of the right audience. Put another way: if a tree falls in the forest and no one Read more...

The Scoop on the Media’s 2015 Agenda
No one can predict the stock market or the weather (at least here in Boston). Let’s add the news cycle to that list as well. That said, the top-tier media Read more...

Stonewall Jackson, Procter & Gamble and Ineligible Receivers
I’ve become an avid reader of biographies in the past seven years. Some of them chronicled figures of whom I’d had some vague knowledge of before digging deeper into their Read more...

Meet Matt Weaver, Greenough’s Newest Account Supervisor
We’re happy to announce that Matt Weaver has joined Greenough as our newest Account Supervisor! Matt brings over four years of agency experience to the team, including stints at Brodeur Read more...

Twitter’s New “Buy Now” Button: the Good, the Bad, and the Ugly
Earlier this month, Twitter began rolling out its new “Buy Now” button, which allows users to buy products from selected retailers without having to leave their Twitter feed. It should Read more...

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Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.