Day Pitney: WE ASKED A BUNCH OF LAWYERS: WHO OWNS THE COPYRIGHT TO THIS AMAZING MONKEY SELFIE?
Tucked into Wikipedia’s transparency report yesterday was a tiny anecdote that involved the copyright of a photo. The story involved a selfie, a wildlife photographer, and a smiling monkey, so, Read more...

Verdasys becomes Digital Guardian, focuses on protecting data even after a security breach
Verdasys Systems has long been known in the security space for its Digital Guardian product; so much so, in fact, that the company is officially rebranding under the name of Read more...

Verdasys: Security software firm Verdasys reboots as Digital Guardian, in process of closing $20M round
For the past 10 years, Waltham security software firm Verdasys has focused almost singlehandedly on helping companies deal with internal threats to their data. Read more

Verdasys: Security tech firm Verdasys rebrands as Digital Guardian while raising $20M
Security tech firm Verdasys is rebranding itself as Digital Guardian under new chief executive Ken Levine. He’s also in the midst of raising a $20 million round of funding. Read Read more...

Verdasys rebrands as Digital Guardian and closes more than $20 mln
Verdasys has relaunched as Digital Guardian, the name of its flagship product. The firm is also completing a funding round that’s expected to raise more than $20 million. The investors Read more...

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Greenough After-Hours: VP Amy McHugh Goes Skydiving
What do Greenough employees do for fun over the weekend? Greenough After-Hours finds out. In this edition, Account Services VP Amy McHugh talks about skydiving for the first time last weekend. I Read more...

The 7 Stages of Grief: How to Get Over the Article that Got Away
It happened: the perfect story for your client ran in one of your target publications, but your client wasn’t in it. That’s right – you’ve been left out. Despite all Read more...

Meet Caitlin Cimino, Greenough’s Newest AE
I was a Greenough college intern before I started working with the company full-time, so I have a special appreciation for employees who join the team after spending some time Read more...

Public Relations and Patent Lawsuits: Bose v. Beats
Over the past year or so, an argument that used to be confined to law offices and R&D labs has spilled over into the mainstream media: namely, whether or not Read more...

Greenough’s Artistic Summer Outing
All successful PR and marketing efforts have one thing in common: an inspired team that generates great ideas. So when our annual company summer outing rolled around earlier this week, Read more...

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Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.

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