ConnectWise: Taking a Step Forward
Hal Edwards is chief marketing officer for ConnectWise, a business management platform provider in Tampa, Fla. He recently spoke with ChannelPro-SMB’s Joel Zaidspiner about the company expanded business suite and Read more...

ASA: Student loans are screwing your granny
We hear a lot about how the one trillion dollars in student loans make life tough for millennials. Paired with the 17 percent under-employment rate for graduates, loans inhibit the Read more...

Mirick O’Connell: Why Clients Should Think Twice Before Gifting Assets
Gifting is a strategy that has always been used by estate planners to remove assets from a client’s estate in order to reduce estate taxes. But given tax changes in Read more...

ASA: A Side-by-Side Comparison of 3 Income-Based Repayment Plans
A newly finalized repayment plan is designed to reach a larger pool of borrowers. Read more

Ness: Mobile-First Strategies Take Hold in Emerging Markets
Improving technologies and economies enable marketers to connect with hard-to-reach consumers. Read more

read more

Why You Should Say “Thank You” to Employees this Thanksgiving
This week we’ll gather with loved ones and give thanks for a multitude of gifts in life: great family, lifelong friends, delicious food, a warm place to sleep – But Read more...

AMA Decision on Advertising – May Cause Sweats and Diarrhea
Yesterday, at its interim meeting in Atlanta, members of the American Medical Association (AMA) voted to support a ban on direct-to-consumer advertising. Big news considering that billions are spent each Read more...

Sports Fanatics and the Lesson for Marketers
Are you a marketer, but don’t follow sports? Too bad, because understanding fandom can inform almost all of our work. This understanding isn’t derived from analytics, however, which are certainly Read more...

Rise of the Mobile News Junkie: 4 Insights From the State of the News Media Annual Report
Shifts in consumers’ news behavior have a tremendous impact on how we, as PR professionals, get our clients’ messages across. In the Pew Research Center’s annual State of the News Read more...

Keeping False Positives Out of Your A/B Test Results
If you already know all about correcting for familywise error rate (FWER) in suites of A/B tests, you can skip straight to our new FWER calculator web app by clicking Read more...

read more

Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.