Thermo Fisher Scientific: Opening the Door to Science
New technology is making even high-end instruments more affordable and accessible to science students. Read more

Day Pitney: FIFA Auditor KPMG Totally Missed the Soccer Scandal
Of all the individuals and firms tied up in the scandal over bribery and corruption at FIFA, scrutiny has so far largely escaped KPMG, the soccer association’s external auditor. Read Read more...

ConnectWise: LabTech: MSP consolidation slowing down
MSP consolidation will start to peter out, according to John Timko, director of marketing at LabTech. Read more

ConnectWise: LabTech Automation Nation 2015: Heard in the Halls; IT Nation preview
Amy Hodge, director of community for LabTech Software and all the ConnectWise brands told me she gets started with planning in earnest for IT Nation in the next few weeks. Read more...

ConnectWise: Don Crawley teaches customer service principles at Automation Nation
At Automation Nation 2015, Don Crawley, the author of the ‘The Compassionate Geek,’ gave attendees tips for delivering positive customer service experiences. Read more

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Say Goodbye to Annual Performance Reviews, and Hello to Daily Conversations
If you asked the general public for the most dreaded events in their lives, most would say illness, loss, colonoscopies, root canals, stepping on a Lego at 3 AM. For Read more...

Got a Great Story? Spread the News: Syndicate It.
In brand storytelling, content only matters if you can get it in front of the right audience. Put another way: if a tree falls in the forest and no one Read more...

The Scoop on the Media’s 2015 Agenda
No one can predict the stock market or the weather (at least here in Boston). Let’s add the news cycle to that list as well. That said, the top-tier media Read more...

Stonewall Jackson, Procter & Gamble and Ineligible Receivers
I’ve become an avid reader of biographies in the past seven years. Some of them chronicled figures of whom I’d had some vague knowledge of before digging deeper into their Read more...

Meet Matt Weaver, Greenough’s Newest Account Supervisor
We’re happy to announce that Matt Weaver has joined Greenough as our newest Account Supervisor! Matt brings over four years of agency experience to the team, including stints at Brodeur Read more...

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Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.