Hydriod: AUVs survey D-Day rehearsal wreckage
International Ocean Systems: Mission commemorates 70th anniversary of World War I I tragedy Just 50 metres below the ocean surface off the coast of southern England, wreckage of one of the Read more...

Arbella: Renter’s Insurance for Subletters: A Summer Real Estate Must
NEW YORK – As thousands of college students exited cities like Boston, New York and Philly for the summer and have headed to apartments they are subleasing, the next step is to protect Read more...

Tribridge introduces cloud channel program that’s heavy on strategy and support
MSDynamicsWorld.com: Microsoft’s cloud-first mindset hasn’t evolved in a vacuum. One of the notable trends at Worldwide Partner Conference 2014 (WPC) has been the accelerated push by cloud early-adopters in the Microsoft Read more...

Hydroid: Military ramps up use of underwater drones. What do they do? (+video)
Christian Science Monitor: Underwater drones have scientific and civilian uses, like the search for the missing Malaysia Airline Flight 370. Militaries, too, see them as an increasingly useful tool. Read more

Greenough Alumni Profile – Gretchen Bender
It’s easy to forget that social media is still in its infancy: Facebook opened its network to the public a little less than eight years ago, and Twitter only became Read more...

read more

Ready to Pounce: Tiger’s Chance to Win Us Over
Crisis brought about chaos for Tiger Woods in November 2009 and the months following, but some argue that he has since weathered the PR storm surrounding his personal life and Read more...

The Power of Multimedia Press Releases
A study by PR Newswire found that press releases that include multimedia content drive nearly 10 times more visibility than text. Greenough recently had the opportunity to put these findings Read more...

Three Tips for Effective Consumer-facing Social Media
From 2008 to 2012, the number of Americans using social sites daily grew from 12 million to 58 million.  As the use of social media continues to expand, companies are Read more...

Creating Digital Experiences for the “Minecraft Generation”
A lot of ink has been spilled over the past decade about “digital natives” – people (typically under age 25 or so) who have been interacting with digital technology from Read more...

Feeding the Media: Turning One Strategic Placement into Multiple Big Hits
These days producers, editors and reporters are under constant deadlines. The pressure is on to fill digital and cable news sites with fresh content 24/7 and reporters are often asked Read more...

read more

Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.

Think
Create
Campaign
Measure