Greenough Named Agency of Record for Inovalon
BOSTON – (March, 15 2015) – Greenough, experts in messaging, media and marketing, is now the agency of record for Inovalon, a leading technology company that provides advanced analytics and Read more...

Greenough Adds Three New Directors
Greenough has increased its Account Director ranks with the addition of three senior practitioners to address the agency’s growth. Brad Puffer, Amy Legere and Rachel Vaccari will provide counsel, media relations and team leadership for the agency’s healthcare, professional services, technology and non-profit clientele.

Arbella: Student drivers learn the dangers of texting on the road
Student drivers in Agawam got a first-hand look at just how dangerous it is to text and drive. The “Distractology 101″ program is at the Insurance Center of New England Read more...

NEBH: Pros and Cons of Rheumatoid Arthritis Medication Options
Marked by chronic pain, swollen joints, and fatigue, rheumatoid arthritis (RA) is a challenging condition to live with and to treat. However, there are numerous medication options that can help Read more...

Arbella: 10 Things You May Have Missed from the Week in Business
Governor Charlie Baker Friday urged consumers to patronize local businesses and sought to extend the Valentine’s Day holiday to a week of post-storm spending to help retailers, restaurants, and other Read more...

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The Scoop on the Media’s 2015 Agenda
No one can predict the stock market or the weather (at least here in Boston). Let’s add the news cycle to that list as well. That said, the top-tier media Read more...

Stonewall Jackson, Procter & Gamble and Ineligible Receivers
I’ve become an avid reader of biographies in the past seven years. Some of them chronicled figures of whom I’d had some vague knowledge of before digging deeper into their Read more...

Meet Matt Weaver, Greenough’s Newest Account Supervisor
We’re happy to announce that Matt Weaver has joined Greenough as our newest Account Supervisor! Matt brings over four years of agency experience to the team, including stints at Brodeur Read more...

Twitter’s New “Buy Now” Button: the Good, the Bad, and the Ugly
Earlier this month, Twitter began rolling out its new “Buy Now” button, which allows users to buy products from selected retailers without having to leave their Twitter feed. It should Read more...

Greenough After-Hours: Gaby Goes to Israel
What do Greenough employees do for fun outside the office? Greenough After-Hours finds out. In this edition, Account Executive Gaby Berkman talks about her recent Birthright Trip to Israel. Last month, I Read more...

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Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.

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