Sheridan: Emergency medicine’s changing role
In today’s healthcare landscape, it could be argued that “emergency department” is a misnomer for the typical ED. Read more

Radius: Illinois exporters upset as Ex-IM Bank suspends lending
Northbrook-based Digital Check, a maker of check scanning equipment, projects that it will lose about $500,000 in sales by the end of this month — an amount large enough to Read more...

ASA: Student Loan Default Rates Higher Than Mortgage Default Rates in 2014
As of 2014, the default rate among student loans stood at 13.7%. That compares to a mortgage default rate which was .89% last year. That begs the question – why Read more...

Thermo Fisher Scientific: Engineering Defensibility in Food Labs
Few consumers realize how many data bytes go into what they bite. Across laboratories worldwide, technicians process hundreds of thousands of samples—from raw ingredients to the finished products shipped to Read more...

WBUR: BizLab is exploring the future of public media’s digital dollars
Last year, Boston’s WBUR received a $250,000 grant from the Knight Foundation to start BizLab, an initiative to explore how public media can boost income from digital platforms. At the Read more...

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Keeping False Positives Out of Your A/B Test Results
If you already know all about correcting for familywise error rate (FWER) in suites of A/B tests, you can skip straight to our new FWER calculator web app by clicking Read more...

How a Strategic Media Campaign Unveiled One of Massachusetts’ Best Kept Secrets
Tucked behind the Shopper’s World on Route 9 in Natick is one of Massachusetts’ best kept secrets: the Museum of World War II. The museum houses over 7,000 artifacts and Read more...

Instagram Increases Ad Friendliness
We all saw this coming – Instagram formally announced a test run of its new advertising API two months ago – but now it’s officially active. The company turned on Read more...

Say Goodbye to Annual Performance Reviews, and Hello to Daily Conversations
If you asked the general public for the most dreaded events in their lives, most would say illness, loss, colonoscopies, root canals, stepping on a Lego at 3 AM. For Read more...

Got a Great Story? Spread the News: Syndicate It.
In brand storytelling, content only matters if you can get it in front of the right audience. Put another way: if a tree falls in the forest and no one Read more...

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Boston’s Brand Storytellers

The science of marketing meets the art of storytelling

Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.

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