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Greenough’s Evolution Continues
Today, as we enter our “teens” as a company, we formally announced a new organization structure and the leaders to guide the agency. The changes – detailed on our recently Read more...
Who Wins in a U.S.-China Solar Panel Trade War?
Greenough prides itself on our knowledge of the clean tech industry and our ability to serve clients in that industry, which includes solar, wind and biogas, among others. One on-going Read more...
CoalTek Selects Greenough as Agency of Record
Earlier this month Greenough announced its selection as agency of record by CoalTek Inc., a Massachusetts-based clean energy company. CoalTek uses proprietary technology to transform low-value brown coal into highly Read more...
Bad Analogies, Good PR
If you know anyone who teaches English for a living, you’ve probably seen this list. My sister, a seventh and eighth grade English teacher, was the one who forwarded me Read more...
The Only One Club
The other night I was reading a story to my kids about a young girl who realizes she’s the only one who celebrates Chanukah in her class. Instead of feeling Read more...
Brand storytelling is the fabric that connects existing and emerging channels with communities, allowing companies to engage with customers and prospects on a deeper, more personal level. At Greenough, next-generation marketing technologies, advanced analytics and a disciplined process underpin and inform content that creates these deeper connections. To learn more about how we strategically stitch together brand stories to drive awareness, interest, sales and loyalty, please experience our proven approach below.