Chances are, your company invests tens, if not hundreds of thousands of dollars in industry trade shows annually. But do you walk away from the shows feeling like your investment was worth it? Between the sponsorship, booth design, marketing collateral, travel and time commitment, the expense of trade shows can add up and eat away at your budget. However, there’s great value in trade shows that you may very well be leaving untapped. Next time you exhibit, consider these tips that will help you maximize your trade show ROI.Read More
Cision’s annual State of the Media Report is out, and I’ve summarized some of my takeaways below.
- Being right is better than being first. An overwhelming 92 percent of the journalists surveyed agreed. That’s up four percent from 2016, presumably influenced by the swirl surrounding fake news and the much-publicized media trust gap. Perhaps this presages a return to the days of media “fact checking” before stories would run. I, for one, welcome this because brand storytelling isn’t about how much spin you can get away with, it’s about putting facts in a clearer, more relatable context.
Content has become one of the most important marketing tools for growing share of voice in the increasingly competitive healthcare landscape. But, surprisingly, few healthcare brands are creating original, valuable and compelling content to engage their key constituencies.Read More
On the occasion of its 150th anniversary, the Yale Peabody Museum of Natural History sought to do two things: 1) To change the perception that natural history museums have remained unchanged and stuck in the past since their founding; and 2) To present itself as the preeminent museum for gems and minerals with the opening of a new, state-of-the-art gem and mineral gallery, David Friend Hall.Read More
What if the next big blue-collar job was coding? That’s the question posed in a recent Wired story. The author asks, “What if we regarded code not as a high-stakes, sexy affair, but the equivalent of skilled work at a Chrysler plant?” Put into terms a “Trumped up” country would certainly understand, coding clearly needs a PR campaign, not just to make it approachable to blue collar workers, but also so that our president can better grasp the economics of lifting his base. Rhetoric won’t open the coal mine, but one can make a living coding within eyesight of the nearest mine shaft.Read More