Memorial Day: How to Remember Their Sacrifices

Memorial Day: How to Remember Their Sacrifices

As we approach Memorial Day, we must remember the sacrifices our military service members and their families have made both at home and abroad. As a Navy brat, I was taught by my father to always remember the 7th of December to honor the attack on Pearl Harbor in 1941, which directly led to the formation of the U.S. Naval Construction Battalions also known as the “Seabees,” the area of the Navy in which my father served. Because of this, I am grateful for the opportunity to work with The International Museum of World War II in Natick, Massachusetts to support its mission to educate visitors about the causes and consequences of war, and to convey that war is personal and complex.

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How to Maximize Physicians’ Input in Healthcare Marketing

How to Maximize Physicians’ Input in Healthcare Marketing

For healthcare brands, engaging physicians as subject matter experts for your content marketing and PR efforts is the holy grail. It can be extremely difficult to get 30 minutes of an overburdened physician leader’s or doctor’s time. So, when you are successful in securing time with a physician SME, it’s essential to make the most of every minute. Here’s how we’ve done this successfully for our healthcare clients.

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The Case for PR During Tumultuous Times

The Case for PR During Tumultuous Times

In public relations, we’re always thinking along two lines – what are the proactive stories we want to tell, and how are we prepared to react if (fill in the blank) happens? This holds true across industries and organizations, but it becomes even more important when turbulence and turmoil in your industry is not just a remote possibility, it’s a near certainty.

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Making Your Own News: Introducing Brand Journalism Research

Making Your Own News: Introducing Brand Journalism Research

The dramatic shift from print to online media and from user-generated content to do-it-yourself digital deluge has been swift. This quote, pulled from a 2001 article in First Monday hinted at what was to come: “Top magazines lost 61 million readers, ages 18 to 49, between fall 1997 and fall 1998 … the study blames the decline on reader migration to the internet and predicts the effects will be ‘real and lasting.’ … 56 titles gained 18 million impressions, but 144 magazines lost 79 million impressions.” Real and lasting indeed.

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