A Q&A with Katie Paine, the Queen of Measurement

A Q&A with Katie Paine, the Queen of Measurement

Katie Paine has been a pioneer in the field of communication measurement for three decades, helping organizations analyze, evaluate and measure success in corporate communications, public relations and social media. We recently spoke with Katie, now head of her own consulting firm, to get her thoughts on trends and techniques that marketing and PR professionals should consider when developing and measuring their programming.

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Memorial Day: How to Remember Their Sacrifices

Memorial Day: How to Remember Their Sacrifices

As we approach Memorial Day, we must remember the sacrifices our military service members and their families have made both at home and abroad. As a Navy brat, I was taught by my father to always remember the 7th of December to honor the attack on Pearl Harbor in 1941, which directly led to the formation of the U.S. Naval Construction Battalions also known as the “Seabees,” the area of the Navy in which my father served. Because of this, I am grateful for the opportunity to work with The International Museum of World War II in Natick, Massachusetts to support its mission to educate visitors about the causes and consequences of war, and to convey that war is personal and complex.

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How to Maximize Physicians’ Input in Healthcare Marketing

How to Maximize Physicians’ Input in Healthcare Marketing

For healthcare brands, engaging physicians as subject matter experts for your content marketing and PR efforts is the holy grail. It can be extremely difficult to get 30 minutes of an overburdened physician leader’s or doctor’s time. So, when you are successful in securing time with a physician SME, it’s essential to make the most of every minute. Here’s how we’ve done this successfully for our healthcare clients.

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The Case for PR During Tumultuous Times

The Case for PR During Tumultuous Times

In public relations, we’re always thinking along two lines – what are the proactive stories we want to tell, and how are we prepared to react if (fill in the blank) happens? This holds true across industries and organizations, but it becomes even more important when turbulence and turmoil in your industry is not just a remote possibility, it’s a near certainty.

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