A Q&A with Katie Paine, the Queen of Measurement

A Q&A with Katie Paine, the Queen of Measurement

Katie Paine has been a pioneer in the field of communication measurement for three decades, helping organizations analyze, evaluate and measure success in corporate communications, public relations and social media. We recently spoke with Katie, now head of her own consulting firm, to get her thoughts on trends and techniques that marketing and PR professionals should consider when developing and measuring their programming.

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